OUR TEAM ARE WELL VERSED IN BRAND MARKETING, WITH 20 YEARS EXPERIENCE IN THE ACTIVATION, COMMUNICATIONS AND CONTENT CREATE SPACE WORKING WITH THE LIKES OF MCDONALDS, COCA-COLA AND CHEVRON TO NAME A FEW.
OUR APPROACH TO CREATING CONTENT
ENGAGE THE AUDIENCE
The first task for any content is to be watched. The digital landscape is an incredibly cluttered and confusing space so we need to stand out from the crowd.
COMMUNICATE OUR MESSAGE
Watching is one thing but if our audience doesn’t leave with an understanding of what we’re trying to communicate then we’ve failed.
Paid spend is obviously a crucial part of any modern media campaign but algorithms on digital platforms are built to prioritise earned media, so we need to create content that people want to share.
If our audience doesn’t
do something as a result
of our content then it was
pointless. The Holy Grail
is of course direct sales
but changing perception
can be just as important.