About Us

Santara Group is a talent management and activation agency representing world leading athletes, icons and brands. Built on experience, integrity and trust we advise, guide and manage our clients to enable them to achieve their ultimate goals, dreams and visions on a global scale.
We strive to make a difference by focusing on the detail, creating purpose, identifying opportunities and executing strategic plans to maximise results. From working with the world’s leading athletes, helping them achieve their career, personal and financial goals to advising global brands on new commercial and activation programmes, we are passionate about helping our clients achieve perfection and excellence.

Talent Management Services

From contracts, sponsorship and career strategy to legal, finance and accounting we help guide, develop and maximise opportunities for our athletes on a global scale long term. So many athletes never reach their true potential not because they lack talent but because they lack the support and guidance needed to succeed at the very top.That's why our mission is simple, to help world class athletes maximise their true potential by providing the best management services available today, ensuring they are always at the forefront of their profession and receiving the very best support possible.
We offer a 360-degree management service to our clients and pride ourselves on our creativity, hands-on approach and strategic thinking to maximise their opportunities.

Career Management

Sponsorship Sales

Licencing Sales

Contract Negotiations

Digital Marketing

Legal, Finance & Accounting

Activation Services

Built on 15 years’ experience working with blue-chip companies, we help manage brands activation programmes. Specialising in content creation, sponsorship activation and digital marketing, we implement and activate client’s programmes on a global scale. With our experience and understanding of the industry, we advise on and activate programmes that best fit our client’s needs by creating measurable results whilst creating long-term relationships with their consumers, clients and customers.

Sponsorship Activation

Content Creation

Event Management

Digital Activation