Belstaff is synonymous with motoring and British style. They identified a perfect brand fit with motorsport legend James Hunt to help market their brand and tell their story.
Belstaff licenced rights from the Estate of James Hunt to design, manufacture and sell a five-piece James Hunt inspired clothing range. To market and activate the partnership, Belstaff created a number of internal and external events, digital content and sold the licenced range across Europe, Asia and North America.
£2M+ in sales
20M+ social reach
100+ images and articles created