Chevron

Case Study

Why?

Chevron wanted to market oneof their main products Havoline by aligning their core values to a number ofprofessional sportsmen and women in order to help tell their brand and product story.

What?

With the Havoline brand being all about endurance, Chevron partnered with racing driver and Le Mans 24 Hours hopeful Freddie Hunt in addition global triathletes Richard Murray and Rachel Klamer and UCI cycling team HUUB Wattbike. The partnerships created a range of events, promotions, films and digital campaigns to better tell the Havoline story.

Measurements

50+ events
10M+ social reach
100+ films, images andarticles created