Case Study


Hackett is synonymous with polo and men's British style. They identified a perfect brand fit with the British Army Polo team, an organisation synonymous with all of Hackett's brand qualities.


Hackett use the British Army Polo team to tell their brand story through a range of activation programmes including team naming rights, international polo events, film and imagery and the creation of a Hackett British Army Polo clothing range.


£10M+ in sales
100+ events supported
20M+ social reach