Piloti are a world leading motorsport inspired shoe brand. They identified an opportunity with James Hunt, one of the most iconic and stylish motorsport legends. The fit, customer demographic and storytelling opportunity was a perfect match.
Piloti licenced rights from the Estate of James Hunt to design, manufacture and sell a three design James Hunt shoe range. To market and activate the partnership, a film and photo shoot was created using James Hunt’s son, Freddie Hunt, James’s 1975 Hesketh F1 car and the historic Shelsley Walsh as a location.