Red Bull

Case Study

Why?

Red Bull are the world's leading energy drinks brand. They were the first major global brand to identify Extreme Sports athletes as a market tool to help promote and tell their brand story.

What?

Red Bull partnered up with Norwegian triathlete and Ironman 70.3 World Record holder Kristian Blummenfelt to market and activate their brand across the Nordics. They did this by creating a range of film, imagery and online promotions to better tell the brand partnership.

Measurements

50+ event brand exposure
3M+ social reach
100+ images and articles created