Suzuki

Case Study

Why?

Suzuki are one of the world's leading motorcycle brands.  Barry Sheene rode for Suzuki for over 10 years winning the 1976 and 1977 500cc Motorcycle World Championships during that time.

What?

Using Barry's world championship winning bikes, his intellectual property to create marketing collateral and his digital and social media platforms, Suzuki created a range of licenced Barry Sheene products, UK events and brand activation programmes to better tell their story.

Measurements

£1M+ product sales
20+ events
5M+ social reach